The Toothpaste Millionaire (book)

The Toothpaste Millionaire by Jean Merrill was published in 1972, and it was a book I treasured when I was in elementary school. It is the story of an intrepid sixth grader from East Cleveland who creates and successfully markets a new brand of toothpaste.

I’ve always loved stories of independent young people making their own way through the world. Also, from a young age I was fascinated with making and selling things. Growing up, the corner counter in our kitchen had been transformed by me, so many times, into supermarkets, post offices, computer warehouses, medical centers, greeting card stores, that my parents and brothers just casually referred to that counter as my shop.

“Where should I set this stack of magazines?”

“Put them on Karl’s Shop.”

They used to call me Karl.

I saw the ABC After School Special adaptation of The Toothpaste Millionaire, maybe not when it first aired in 1974, but surely upon one of its many reruns, and that further inspired my interest in the original text.

Another thing that compelled me was the setting, East Cleveland. We Clevelanders do love it when people recognize and acknowledge our existence. Jean Merrill, who died in 2012, spent some of her early years living in the Cleveland area where her father was employed by Republic Steel. Most of her childhood, however, was lived in upstate New York.

Like a lot of folks, I think Merrill had heard of “East Cleveland” and assumed it was the name of a neighborhood on the east side of the city of Cleveland, and was unaware of the particular transformation that was taking place in the inner-ring suburb of East Cleveland just as she was writing this brief novel.

In any event, I have now written a stage adaptation of The Toothpaste Millionaire for Talespinner Children’s Theatre, and it absolutely takes place in East Cleveland, circa 1970. Last week we held the first official reading, and it was an evening of pure joy. Both then and also at a private reading I held late last year, it was delightful to hear a room of adults laugh from dialogue which was intended for an elementary school audience. I think anyone from the age of eight and up will be engaged, amused and inspired by the story of Rufus Mayflower and his friends when it hits the stage in May.

The Talespinner Children's Theatre production of "The Toothpaste Millionaire" by David Hansen, based on the book by Jean Merrill and directed by Ananias Dixon, will be produced as party of Family Day at the BorderLight Festival on Saturday, July 27 at 3:00 PM

Source: The Toothpaste Millionaire, 35th Anniversary Edition, Houghton Mifflin Co., 2006

This post was updated on February 6, 2024, and now includes information about Jean Merrill which was generously provided by her estate.

Forest Hill Park Footbridge

Under Construction, 1939-40

For better or for worse, I am a runner. There are a number of short routes which take me from my home in Cleveland Heights and through the neighborhood or the city, though many of those will include inclines which, depending on the day, can be welcome or not.

Some time ago I realized how close I was to Forest Hill Park, which spans both the Heights and East Cleveland. It’s almost exactly a mile there (and a mile back) and once there, I can take a few different paths to create a 5K, a four or even five miler. And the entire route is mostly flat.

Once upon a time, Forest Hill was the home of John D. Rockefeller. Featuring a bluff from which you could view the city of Cleveland, the estate was a summer retreat for the family until the mid-1910s. In 1939, J.D. Rockefeller Jr. donated the property to both cities for public recreational use. It was at that time that Works Progress Administration funds were employed to create a footbridge to span a 350-foot valley, through which runs Forest Hill Boulevard.

It’s a lovely bridge, built with a steel skeleton and faced with locally quarried Euclid bluestone. More recently, a cage-like addition was added to the middle section for safety. It has also kept the bridge free from tagging.

Photo: J. Mark Souther

I will often take the bridge from East Cleveland to Cleveland Heights and back on my runs, and once even incorporated the bridge into a script I wrote, a play which is intended to be performed live via cellphone, while running through the park.

Over recent years, the bridge at either end had been damaged, the stone walls knocked over, possibly by careless motor vehicles in the park, or in some cases, probably pushed over by mischievous hands.

A couple years ago, however, repair workers replaced and repaired the damage and now they look good again. I stopped in the middle of a run in October, 2021 to thank and compliment the guys who were employed for the project, for their work.

Sources:
Cleveland Historical

Cleveland Memory Project
Daddy Runs Fast Blog
Encyclopedia of Cleveland History

Caledonia Memories

Chambers Elementary, 1980
East Cleveland City School District

Last Thursday, I met my friend Marcie at Parnell’s on Cedar Road to talk about East Cleveland. When she was a kid her family relocated to Cleveland Heights, when her father, a pastor, was assigned to a new church. However, the neighborhood where she lived at that time was part of the East Cleveland City School District, and she attended Caledonia Elementary School.

Those Heights neighborhoods are still served by the ECCSD, including a few houses at the end of my street. Caledonia Elementary is less than a mile from my house.

Marcie witnessed the rapid change in demographics that was happening at that time. In 1960, Black citizens only made up 2% of the population of East Cleveland. By the time her white family enrolled in the East Cleveland public schools, the population of the city was 67% Black, and by the time her father was relocated to a church in Akron in 1982, she was a member of EC’s 14% white minority. She recalls she was one of two white kids in her class.

Her memories of the school community, and the church community which played such a large part in her childhood, were that of “warmth and love, a tight community” in which kids were always outside, playing and riding their bikes. They played double-dutch and hand-clapping games and basketball – but the kids were forbidden to play in the ravine behind the elementary school. 

They did, of course. They were kids!

She did recall one time some girls wouldn’t let her play with them because, so they said, she was white. Deciding to try a word she had recently thought she heard, Marcie defended herself by saying, “I’m not white – I’m Carnation!”

But the prevailing mood was one of optimism. On of Marcie's fondest memories was the annual Martin Luther King Jr. celebration, and singing The Mamas and The Papas song “There’s a New World Coming” with the school chorus.

Did you grow up in East Cleveland? Reach out in the comments!  

Sources: 

Encyclopedia of Cleveland History 

Cleveland Memory Project