Friday, October 21, 2011


As a nine year-old growing up in suburban Cleveland, Ohio, it was stuff like that bred in me a rich vein of arch fuckery:

Saturday Night Live
Season 3: Episode 9
January 21, 1978


Salesman.....Bill Murray

Salesman: [ seated at lunch counter ] As a salesman, I do a lot of traveling. And when it comes to lunch, I grab what I can, usually on the run. And when I want mineral water, I keep it simple, and I keep it domestic. [ places bottle on counter ] I drink Swill. The water that's dredged from Lake Erie.

[ voice over video of Swill being dredged from Lake Erie ]

Nothing's added to Swill. It comes straight from the Lake to you. Maybe you thought only European countries had mineral water, but let me tell you: we bottle some pretty special water right here in America.

[ cut back to Salesman at lunch counter ]

Yeah. America. Water with a character all its own. Swill's refreshing; it's low in calories; and Swill helps wash down a hearty meal like this that tends to just lay in your stomach. [ pours runny ketchup on his hamburger ]

[ Music Over: "Anticipation" by Carly Simon ]

[ Plays as Swill slowly pours into Salesman's glass, complete with sludge, dirt and a flip-top from a soda can ]

Salesman: I like mine with a twist. [ squeezes a lime wedge into his glass of Swill ]

Announcer: Swill. Everything you've always wanted in a mineral water. And more.

SNL Transcripts

(Kids: Ask your folks what the hell a flip-top is.)

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