The Toothpaste Millionaire (references)

One of the first questions I was asked when preparing to adapt Jean Merrill's The Toothpaste Millionaire into a play script was whether or not I would update the story to 2024. It hadn't even crossed my mind, and I think that was the right call. You could do it, but then it would be an entirely different story.

Instead, I treated this book from 1972 as a period piece, and not only that, a city-specific piece, the events that occur centered in the very real suburb of East Cleveland.

The kids from ZOOM

My adaptation includes allusions to people, places and things from that time, and before we entered rehearsal, I created this brief list of references, many of which are edited from Wikipedia entries.

Zoom (stylized as ZOOM) is a half-hour educational television program, created almost entirely by children, which aired on PBS originally from January 9, 1972, to February 10, 1978, with reruns being shown until September 12, 1980. It was originated and produced by WGBH-TV in Boston.

David Cassidy (April 12, 1950 – November 21, 2017) was an American actor and musician. He was best known for his role as Keith Partridge in the 1970s musical-sitcom The Partridge Family. This role catapulted Cassidy to teen idol status as a superstar pop singer of the 1970s.

Teen Beat was an American magazine geared towards teenaged readers, published 1967–c. 2007.

The Whole Earth Catalog was an American counterculture magazine and product catalog published several times a year between 1968 and 1972, and occasionally thereafter, until 1998. The editorial focus was on self-sufficiency, ecology, alternative education, "do it yourself" (DIY), and holism, and featured the slogan "access to tools".

The Morning Exchange is an American morning television program that aired on WEWS-TV (channel 5) in Cleveland, Ohio from 1972 to 1999. A highly rated and influential program, it was commonplace that on a typical day in the 1970s, over two-thirds of all television sets in the Cleveland market were tuned to The Morning Exchange.

Quincy Brame & Kierstan Conway
as Rufus & Kate
"The Toothpaste Millionaire"
(Talespinner Children's Theatre, 2024)

Monopoly is a multiplayer economics-themed board game. In the game, players roll two dice to move around the game board, buying and trading properties and developing them with houses and hotels. Players collect rent from their opponents and aim to drive them into bankruptcy.

WIXY 1260. On December 12, 1965, this AM station changed its call sign to WIXY, branding itself as WIXY 1260 (pronounced "Wicksy Twelve-Sixty"). WIXY soon began to dominate Top-40 radio in Cleveland, despite having a weaker signal than either WKYC (formerly KYW) or WHK. What an AM radio announcer sounded like in 1970.

"O-o-h Child" is a 1970 single, written by Stan Vincent, recorded by Chicago soul family group the Five Stairsteps and released on the Buddah label.

“It’s the Real Thing!” (Coca-Cola)
“Try It! You’ll Like It!” (Alka Seltzer)
“You Deserve a Break Today!” (McDonald’s)

Super 8mm (millimeter) film is a motion-picture film format released in 1965 by Eastman Kodak as an improvement over the older "Double" or "Regular" 8 mm home movie format.

The Clean Water Act of 1972 is the primary federal law in the United States governing water pollution, and was signed into law by President Nixon.

1969 Cuyahoga River Fire. A June 22, 1969 river fire triggered by a spark from a passing rail car igniting an oil slick. It was not considered a major news story in the Cleveland media. However, the incident did soon garner the attention of Time magazine in an article on the pollution of America's waterways.

Right: Cuyahoga River in 1967

Walter Cronkite (November 4, 1916 – July 17, 2009) was an American broadcast journalist who served as anchorman for the CBS Evening News for 19 years, from 1962 to 1981. He was often cited as "the most trusted man in America."

The Lunar Roving Vehicle was a battery-powered four-wheeled rover used on the Moon during the last three missions of the American Apollo program (15, 16, and 17) during 1971 and 1972.

"Hot Fun in the Summertime" is a 1969 song recorded by Sly and the Family Stone.

Stouffer's Inn on the Square (now Hotel Cleveland) is an historic hotel at the intersection of Superior Ave. at Public Square.

The Talespinner Children's Theatre production of "The Toothpaste Millionaire" by David Hansen, based on the book by Jean Merrill and directed by Ananias Dixon, will be produced as party of Family Day at the BorderLight Festival on Saturday, July 27 at 3:00 PM